Technophiles and Mac fans were in London's Regent Street to get their paws on the shiny new iPhone measure week but new research suggests the rest of the UK population may not follow conform to.
Media agency Universal McCann has surveyed 10,000 internet users in 21 countries and found that bespeak for a convergent device such as the iPhone is actually pretty low at least in developed markets like the UK.
Only 41% of the 500 Britons surveyed expressed an interest in owning a converged mobile handset on par with France and South Korea. Interest in lacquer. Taiwan the US and Germany was even lower with only 27% of Japanese respondents expressing an arouse.
The arouse was greatest in Mexico at 79% and similarly high in other developing markets including Brazil and Malaysia at 72% and India at 70%.
In the UK most people already own a mobile phone and one or more of the devices that the iPhone could regenerate with 24% of respondents owning five or more devices. For example. 82% of Britons own a mobile telecommunicate and 48% own an MP3 player the research suggests.
It's not that people don't be more from their mobile phones -some 48% said they would like iPod video capabilities on their mobile telecommunicate in future.
However only 43% said they wanted wireless internet capability and 28% want audio-only iPod functionality.
However demand for 3G capabilities which are not offered by the iPhone are far higher topping the wish list with 50% of respondents saying they would like a 3G phone in the future.
Despite the hype surrounding the iPhone there undergo been reports that even sales to early adopters were.
Sales in the UK over the weekend were "in the tens of thousands" according to the continue of Apple's mobile phone furnish O2.
The UK and Europe in general is a more sophisticated mobile market in the US and one with much higher penetration of 3G technology which the iPhone doesn't offer.
And even in the US it's questionable whether sales have matched the air despite the mania on launch weekend.
Some industry insiders say this is not enough to make it mass merchandise given there are 300 million people in the US - though to be fair it took Apple two years to sell its first 1.4 million iPods.
The company has in schedule year 2008 but has not set targets for the Christmas retail season.
The iPhone will no disbelieve be a successful product that makes a lot of money for Apple but it's questionable whether it warrants the masses of attention paid to it.
Universal McCann's investigate is useful for a dose of perspective though it's also possible the will come not from the numbers sold but from the influence it has on the future form and answer of mobile phones.
The iPhone has won plaudits for its polish interface and ease of use integration with iTunes and the flat-rate tariff offered by partners AT&T in the US and O2 in the UK for internet browsing.
If features like this get adopted more widely the iPhone will undergo served a wider intend whether or not it achieves critical crowd itself.
Thanks to the iPhone. O2 undergo finally created a 'all you can eat'(be it with a lowish fair usage check) data bundle for their function. I can now finally start using the functionality on my Nokia N95 a little more freely.
I accept wholeheartedly that the iPhone's biggest contribution will be moving the wider telecommunicate market on rather than dominating the merchandise as the iPod did.
I wonder whether they'll even bother releasing the current 2G version in the Asian specifically Japanese market.
There might be another more fundamental cultural cerebrate UK adoption lagged that in the US. Britons are not used to paying both for a telecommunicate and for service. It's a tough sell to get many to part with nearly $600 and then pay for service. Add that to the technical shortcomings and it isn't hard to see why this hasn't been as fertile a merchandise.
I am glad that you published this investigate on convergence. In 2004. I taught my students at the Korea University Business School that Convergence is a determine dilution syndrome-meaning that populate will largely use the principal application associated with the gadget and the secondary applications ordain struggle through out their life cycles. This was when the Korean mobile operators and the European technology companies were preaching and promoting mobile phone centered convergence. My undergraduate students agreed and advance substantiated my reserach. In 2005 imodestrategy com conducted regular Q&A sessions with me on i-mode. In those sessions. I called i-mode an accidental success in Japan considering that it struggled for adoption everywhere else. In fact it is more of a preceived success in Japan considering only 25% of revenue comes from 90,000 official data services that NTT DoCoMo promotes and a significant move of this 25% comes from Mobile send which is equivalent of SMS elsewhere. My views did displace some ripples across the mobile community but in command there was no study impactIn 2006. I launched my own portal 18003Gguru com and that carries a significant amount of information on why convergence struggles and I have also published my laws on the dynamics of convergence. I would strongly advise readers to read them to understand why operators are failing to make money from convergence
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